Software your business actually owns.

Off-the-shelf products stop where your real work starts. We build the software that picks up — senior engineers, delivered in weeks.

  • Senior engineers only
  • Step-by-step phases
  • You own the code
  • Delivered in weeks, not quarters
Where we work

We work with professional services, ecommerce and Shopify brands, finance teams, B2B software, and hospitality.

We focus on the result you need — not the type of project. Then we build the software, automation, or integration that fits.

What we build

Four services. One result: software your business actually owns.

You don't need another category label. You need the result. Tell us what you're stuck on — we'll build the automation, integration, or product that fits.

01

AI Automations

Software that does the repetitive work — sorting tickets, scoring leads, reading documents, drafting responses. Runs live, with monitoring built in.

  • Ticket sorting + routing
  • Lead scoring
  • Document reading
  • AI-drafted responses
02

AI Integrations

Add AI to the software you already use — your customer records, support inbox, or dashboards — without rebuilding what's working.

  • Customer records enrichment
  • Klaviyo + Shopify automations
  • Internal AI assistants
  • Testing + monitoring
03

Custom AI Products

Full AI products built from scratch — login, billing, data, live updates — delivered as one finished product.

  • New AI products from scratch
  • Multi-user SaaS software
  • Claude / OpenAI integrations
  • Live updates
04

Custom Team Software

Custom software for the 30% of your work that ready-made software can't handle — admin panels, dashboards, and workflow software your team will actually use.

  • Operations dashboards
  • Workflow admin
  • Approval flows
  • Multi-user software
Our process

Four phases. Stop after any of them.

Every project is step-by-step. Fixed scope per phase. A working deliverable at the end of each one. Exit when you want. You're never six months into a contract with an unfinished product.

  1. 01

    Discover

    2 weeks

    We map your problem, scope the solution, and write the architecture doc. You leave with a real deliverable even if we don't continue.

    Architecture doc
  2. 02

    Architect

    1–2 weeks

    System design, technology choices, and order of work. The full build plan — costs, milestones, dependencies — before any code gets written.

    Build plan + estimate
  3. 03

    Build

    2–4 week milestones

    Working software at the end of every milestone. Stop whenever — you keep what's finished, not an incomplete project.

    Production-ready code
  4. 04

    Launch & own

    1 week

    Live launch, monitoring, full handover. Code, docs, deployment — all yours. No long-term contract unless you want one.

    Full handover package
Why teams choose us

Three promises that matter.

01

Senior engineers only

No junior staff doing the work.

Every engineer on your project has shipped this kind of work before — AI in production, custom SaaS in market, team software at scale.

02

Fixed scope, not hourly

Priced per phase, not per hour.

A working deliverable at the end of each phase. Stop after any one of them and you keep what was delivered — not an unfinished product with an unpaid bill.

03

You own the code

Repo, docs, deployment — yours.

We don't lock you into long-term contracts. A retainer is optional, not the price of working with us.

How we build AI

We don't build AI demos. We build AI that runs every day.

Every AI project we deliver is tested, monitored, and owned by you at handover. The thing that looks impressive in a demo is not the thing that handles 50,000 jobs a month without waking your team at 3am.

  • Top AI models01

    Claude, GPT, Gemini. We pick the best model for each job, not the trendiest.

  • Open-source models02

    Llama, Mistral, Qwen. For when you need to host it yourself, train it on your data, control costs, or meet regulations.

  • Search your own data03

    The AI answers from your real information, not from guesses based on its training.

  • AI that takes action04

    For workflows where AI needs to make decisions and take actions — not just write text.

  • Software integrations05

    Hook the AI up to the software you already use — the same way a person would click through it.

  • Testing built in06

    Every prompt and answer checked. Every problem caught before a customer sees it.

  • Full monitoring07

    Every AI step recorded. Every failure traceable. Every answer reviewable. You audit the system.

  • Swap models anytime08

    Change AI providers without rewriting your code. Vendor risk reduced to a config change.

The software we build keeps working no matter which AI model wins next year. Every AI step is monitored so you can switch providers without rewriting the system.

Common questions

Things teams ask first.

01What if we've had a bad experience with an agency before?

Our model is built for exactly that worry. Discovery is fixed-scope, and you leave with an architecture doc whether or not we continue. Build phases are step-by-step — two to four weeks each, working software at every milestone, stop whenever you want. You're never six months into a contract with an unfinished product.

02How are you different from offshore developers or staff-rental firms?

Three things. Senior-only — every engineer on your project has shipped this kind of work before. We charge per outcome, not per hour — fixed scope for each phase, no hourly invoices. And we finish the job — live launch, monitoring, full handover — we don't just write the code and send you the files. If those three don't matter for your project, staff-rental is cheaper and that's fine.

03We already have an engineering team. Why hire you?

Two reasons people do it. One: clear work your team can't get to this quarter — team software, AI integrations, the things the product roadmap never makes room for. Two: fill a gap while you hire — we hand over cleanly when your team has capacity. We don't compete with your engineers; we work alongside them.

04Is AI just a trend? Will what you build still work in 18 months?

The software we build keeps working no matter which AI model wins. Every AI step is monitored so you can switch providers without rewriting the system. The deliverable isn't "we used Claude." It's "software that sorts your tickets, with testing and monitoring — that works with any AI model, open-source or paid, without code changes."

05How do we know you can do what we need before we commit to a build?

Discovery phase. Fixed scope, two weeks, fixed price. You see how we work — the questions we ask, the architecture we propose, the team we put on it. You leave with an architecture doc and a build plan any team could execute. If we're not the right fit, you walk away with a usable document and no further commitment.

06When is no-code (Zapier, Make, Retool) the right answer?

When the workflow is simple, the volume is low, and the connections are shallow — no-code is genuinely the right choice and we'll tell you. We build the 20% no-code can't reach: AI-heavy workflows, high-volume processing, custom business rules, multi-user software, and deep connections to your private systems. If your problem fits no-code, save the budget.

07We're a DTC brand on Shopify. Can you help?

Yes. We build Shopify themes, checkout extensions, and Shopify Functions logic — with Hydrogen headless when you need it. Outside the Shopify ecosystem, we build custom ecommerce on Next.js + Stripe, including marketplace builds with Stripe Connect. If you want AI woven into the store — cart recovery, personalization, product descriptions, Klaviyo automations — that's work we do well. Senior engineers only. You own the code.

Contact · No pitch

Send us the messy details. We'll reply with a straight answer.

Rough scope, half-formed idea, workflow you'd like to automate — send whatever you have. A senior engineer reads every message.

  • Reply from a senior engineer
  • Real questions, not a sales pitch
  • One working day, usually less

The more concrete, the faster we can reply with a real scope — not a sales call.